Looking for assistance with writing, editing, social media expertise or brand management?
Welcome to TBL Communications, a writing and editing service for small businesses, nonprofits and anyone who needs a professional writer’s help.
Lance Wiedower founded TBL Communications in 2017. He has more than 17 years of experience in communications as a writer, editor and marketer. See below for more about how TBL Communications can help best tell your story.
Content Creation & Writing Services
In today’s digital age, professional online content is a must to help your business compete. Your website is the front door to your business. If the content on your site isn’t well-written and attention-grabbing, viewers will move on … and fast.
Your website should tell visitors who you are and paint a quick, compelling picture of what your company offers, making it as easy as possible for potential customers to find you, interact with you and ultimately patronize your business. Poor content not only turns off readers, it also makes your site more likely to be ignored by search engines.
Lance Wiedower brings more than 17 years of writing and editing experience to your company’s doorstep. He’s created content for a variety of platforms, including journalistic articles, blog posts, website copy, marketing materials and social media posts. Lance offers a variety of packages that combine his content creation and content marketing services, including website content writing, blogging, social media strategy, and creation of press releases and newsletters.
A la Carte Services:
Whether your company’s needs are minimal or robust, Lance can help you with a writing and content creation solution. His services run the gamut from minor projects, such as updating an executive profile or writing a two-paragraph announcement of a new hire, to more involved projects like creating the About Us, Services or History pages for your website.
We can help you with:
- Website content
- Brochure content
- Blog posts
- White papers
- Social media posts
- Product descriptions
- Edit existing content
You’ve probably heard, as a business owner, that this day and age it’s important to maintain a blog. But if your company’s blog posts aren’t consistent, don’t convey the right message or aren’t reaching targeted readers, your blog probably isn’t working for you. Lance created a well-respected family travel brand and blog in 2013, and he knows how to write targeted content that works hand-in-hand with social media to reach a targeted audience. Lance can work with you to help you better understand your brand and the message you should convey for the best results. He’s available to write daily, weekly, biweekly or monthly blog posts that can help you set your business apart from the competition.
Specifically, Lance will work with you to form a blogging plan that best meets your company’s needs. He can help you create an editorial calendar to target topics that will bring you maximum benefit. By researching you, your industry and your services, he can write content that engages your audience in a meaningful way. He’ll also use keywords and search engine optimization (SEO) to help ensure that your content is visible on major search engines.
Social Media Consultation:
Social media is a key way to reach influencers and potential customers, and Lance can offer help with your company’s social media needs through consultation, training and batch writing of social media posts.
Lance will consult with you on your company’s social media needs, including frequency of posts, audience building and targeted messaging. He can also provide pre-written posts you can upload to a given platform.
Lance has spent the majority of his professional career in the newspaper industry, first as a reporter and then nearly 10 years as a managing editor of two newsrooms. He knows how to tell a story, and more importantly for you, how to get editors and reporters interested in your news.
Through the years, Lance has received hundreds of poorly written press releases that ended up in the trash. It’s crucial to pitch news in a way that captures the attention of an editor – and thanks to understaffed and overworked newsrooms, you often have no more than an email subject line and two sentences to do it. Lance can help you increase your chances of getting your news noticed.
Lance is available for content creation projects of all sizes on a per project or hourly rate basis. Please contact Lance at lance at tripsbylance dot com.
For an in-depth look at Lance’s travel writing, go to Read My Work.